That’s a play on words because not only do these videos have type that is literally moving (they are videos after all), but they are also great examples of how text can be a really powerful and emotional design element.  If interaction design were rock n’ roll (I like to think of it as punk rock), then you could liken typography to 1940’s blues and jazz.  There’s an undeniable ancestry there and so mastering the power of type makes you a much stronger interaction designer.  Interaction design is 80% communication and what better way to communicate than with words and the way they get presented on the screen.

By the way, for some great insight on the technical details of typography in WPF and Silverlight, make sure to check out Fil’s blog, including this really interesting post that compares type rendering between WPF, Silverlight and Flash.

Okay, here are the videos.

Typophile Film Fest 4 (Opening Credits)

I won’t comment too much on this one, except to point out that it was put together by the BYU graphic design department (my alma mater) and that this is one of those ideas that you wish had been your own.  Also, be sure to check out the other Typophile Film Fest credits. 

The Girl Effect

This video is incredibly moving.  Unfortunately, it’s lacking a strong call to action, something it could really capitalize on because the video itself has such a powerful message.  The amazing thing about this one is that it’s literally just type…just words on a screen (and music).

Bottom Line

The bottom line, of course, is not to underestimate the power of type.  Words are powerful and made more powerful by the medium (the letterforms, colors, etc.) that carry them.  This is as true in software as it is on a poster or movie credits.