I came across this tonight.  What a great read!  It documents a pathology that they call Crash Blindness in which their subject was neurologically predisposed to ignore crashes on his Mac and find them (even invent them) on his PC, presumably because of his fondness for OSX and aversion to Windows.

This was supposed to be backup for a point I’m trying to make in the Design for Devs (real name pending) book/talk: namely, that good design increase the perception of quality.  In some cases, apparently, it can even be a stand-in for actual quality.

Unfortunately for me, there’s a great big “please don’t quote” right under the title which is keeping it out of my book.  At least for now.  I may soon find myself with a neurological pathology, however, which leaves me predisposed to ignore “please don’t quote” reminders, presumably because of my fondness for awesome (albeit made up) research papers.

(By the way, the paper is a joke.  Thanks to the couple of you who sent email to make sure I knew.  It’s pretty clear once you get to the picture of the apple shaped lesion in the right frontal cortex!)